Ngenxa yokuchaphazeleka yintsholongwane, ukusetyenziswa kwe-intanethi ngaphandle kweintanethi kuye kwancitshiswa. Ukusetyenziswa kwe-intanethi kwihlabathi liphela kuyakhawuleza. Phakathi kwazo, iimveliso ezifana nokuthintela ubhubhane kunye nefenitshala yasekhaya zithengiswa ngokukhutheleyo. Ngo-2020, imakethi ye-e-commerce yaseTshayina iya kufikelela kwi-12.5 trillion yuan, ukunyuka kwe-19.04% unyaka nonyaka.

Ingxelo ibonisa ukuba umkhwa worhwebo lwangaphandle lwendabuko kwi-intanethi uya ucaca ngakumbi nangakumbi. Ngo-2020, iintengiselwano ze-e-commerce zaseTshayina eziwela imida zenze i-38.86% yexabiso lilonke lokungenisa nokuthumela impahla ngaphandle kweli lizwe, ukunyuka kwe-5.57% ukusuka kwi-33.29% ngo-2019. Ukwanda korhwebo lwe-intanethi kunyaka ophelileyo kuzise amathuba anqabileyo okuguqulwa kwemodeli yeshishini le-e-commerce eliwela imida kunye nophuhliso lweenkampani ze-e-commerce eziwela imida, kwaye utshintsho lwemarike nalo luyakhawuleza.

“Ngenxa yophuhliso olukhawulezileyo lwentengiso ye-B-end kwi-intanethi kunye nemikhwa yokuthenga, inani elikhulu labathengisi be-B-end batshintshe indlela yabo yokuthengisa kwi-intanethi ukuze bahlangabezane neemfuno zokuthenga zabathengi abasezantsi ngokuthenga ngaphandle kokuthintana, nto leyo eye yaqhuba ababoneleli abaphezulu beqonga le-B2B e-commerce kunye nenani elisisiseko labasebenzisi abasezantsi linyukile.” Ingxelo ibonisa ukuba ngo-2020, iintengiselwano ze-B2B eziwela umda ze-e-commerce zithathe i-77.3%, kwaye iintengiselwano ze-B2C zithathe i-22.7%.

Ngowama-2020, ngokweentengiso ezithunyelwa ngaphandle, ubungakanani bemarike ye-e-commerce yaseTshayina ethunyelwa ngaphandle yi-9.7 trillion yuan, ukonyuka kwe-20.79% ukusuka kwi-8.03 trillion yuan ngo-2019, kunye nesabelo semarike se-77.6%, ukonyuka okuncinci. Phantsi kobhubhane, ngokunyuka kweemodeli zokuthenga kwi-intanethi zehlabathi kunye nokuqaliswa ngokulandelelana kwemigaqo-nkqubo efanelekileyo yorhwebo lwe-e-commerce oluthunyelwa ngaphandle, kunye nokuphuculwa okuqhubekayo kweemfuno zabathengi zomgangatho wemveliso kunye nemisebenzi, urhwebo lwe-e-commerce oluthunyelwa ngaphandle luye lwaphuhla ngokukhawuleza.

Ngokuphathelele ukungeniswa kwempahla kwamanye amazwe, ubungakanani bemarike ye-e-commerce yaseTshayina (kubandakanya iimodeli ze-B2B, B2C, C2C kunye ne-O2O) buza kufikelela kwi-2.8 trillion yuan ngo-2020, ukwanda kwe-13.36% ukusuka kwi-2.47 trillion yuan ngo-2019, kwaye isabelo semarike yi-22.4%. Kwimeko yokwanda okuqhubekayo kobungakanani babasebenzisi bokuthenga kwi-intanethi basekhaya, abasebenzisi beHaitao nabo bandile. Kunyaka ofanayo, inani labasebenzisi be-e-commerce bangaphandle abavela kwamanye amazwe eTshayina beliyi-140 yezigidi, ukwanda kwe-11.99% ukusuka kwi-125 yezigidi ngo-2019. Njengoko ukuphuculwa kokusetyenziswa kunye nemfuno yasekhaya kuqhubeka nokukhula, ubungakanani bentengiselwano ye-e-commerce ebandakanya amazwe ngamazwe buza kukhupha indawo engakumbi yokukhula.