Mushure meanopfuura makore makumi maviri ebudiriro, chiyero chekuyambuka-muganho e-commerce kutengesa kunze kwenyika muChina chakaramba chichiwedzera, uye chapinda muchikamu chitsva chekusimudzira. Nekuwedzera kuri kuita kunze kwenyika-inofambiswa kunze kweiyo mhiri-muganho e-commerce, China "yekuyambuka-muganho e-commerce + bhandi remaindasitiri" yakaratidza hunhu hutsva senge agglomeration, branding, yepamusoro-soro uye kudyidzana kwepasi rose.

1. Kuumbwa kwe e-commerce agglomeration budiriro: Mapurovhinzi mashanu epamusoro muChina akazara kuyambuka e-commerce ekutengesa kunze kwenyika uye kunze kwenyika akaverengera 40.63% yezvese zvekuyambuka muganhu e-commerce ekutengesa kunze uye kunze kwenyika muna 2021 kusvika 69.7% muna 2022. nzvimbo dzevatyairi dzekuyambuka-muganho e-commerce muGuangdong, Shandong, Zhejiang, Jiangsu nedzimwe nzvimbo vakawana kufukidzwa kuzere kwematunhu-nhanho maguta, vachigadzira ari pachena agglomeration maitiro.

2. Kukurudzira shanduko yemhando: Cross-border e-commerce inobatsira indasitiri yechinyakare uye mabhizinesi ekutengesa kubata kudiwa kwevatengi munguva chaiyo, inosimudzira zvigadzirwa kusvika kune vatengi vepasirese, uye inosimudzira echinyakare indasitiri nemabhizinesi ekutengeserana pabhandi remaindasitiri kuti akurumidze kuvaka mhando dzepasi rose. Kuburikidza nekuyambuka-muganho e-commerce mapuratifomu, mabhizinesi anogona kubatana zvakananga nemisika yemhiri kwemakungwa, kusimbisa ma brand concepts, uye kuunganidza kuziva kwevatengi uye kuvimba. Kuenzaniswa nematanho echinyakare ekutengeserana ekunze, kuyambuka-muganho e-commerce yakapfupisa zvakanyanya kutenderera kwekuvaka brand.

3. Kuwedzera kukurumidza kwekupedzisira kwezvikamu zvekutengesa kunze: iyo tekinoroji yezvinyorwa zvechinyakare zvinobatsira zvakagadziridzwa nekukurumidza, senge zvipfeko neshangu, 3C zvemagetsi uye zvigadzirwa zvemumba. Panguva imwecheteyo, mapoka matsva ekutengesa kunze kwepamusoro tekinoroji density ari kuramba achibuda, senge zvigadzirwa zvekuchengetera simba repamba, maprinta e3D, imbwa dzemarobhoti ane makumbo mana, drones, nezvimwe, izvo zvave vatengesi vepasi rose.

4. Kukurudzira kudyidzana kwepasi rose kweSMEs: Cross-border e-commerce mapuratifomu anosimudzira zvirongwa zveindasitiri mabhandi ekupa simba, kukurumidza kubatanidzwa kwemafomu matsva ebhizinesi uye emhando yepamusoro cheni dzekupa, uye kuwedzera kukwikwidza kwepakati kwesmes. Semuenzaniso, Ali International Station inoshandisa iyoGlobal IndustrialBeltPlan, uye Amazon Global store inosimudzira kubatanidzwa kwe-cross-border e-commerce uye mabhandi emabhizimisi kuburikidza neZvinyorwa Gumi zveIndustrial Belt EnlightenmentuyeEnterprise Purchase Industrial Belt Accelerator, nechinangwa chekuvhara mabhandi emaindasitiri anopfuura zana.

MuChina, kune nyika

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